Daydream Labs: From Financial Chaos to Peace of Mind with LedgerUp
How a fast-growing startup specializing in programmatic SEO finally streamlined its AR processes—freeing leadership to focus on scaling core services.
Snapshot
Client: Daydream Labs (Programmatic SEO startup)
Challenges: Disorganized AR, poorly managed financial tasks, leadership overload
Solution: Comprehensive AR management and financial operations support by LedgerUp
Key Results:
Total peace of mind for leadership
Professional, systematic financial operations
Freedom to concentrate on scaling core business
The Challenge: A Startup Struggling to Keep Up
Daydream Labs had built a thriving programmatic SEO service, boosting organic traffic for clients like Twingate (40,000 monthly visits) and OpenArt (over 1 million monthly visits). But with this thriving service and customer demand, their own financial processes—especially accounts receivable (AR)—remained chaotic.
Ineffective outsourcing: Past attempts to offload financial tasks led to confusion and inconsistencies.
Internal mismatches: Delegating to staff uninterested in or unsuited for financial management caused stress for everyone.
Leadership overload: The founding team had to juggle engineering, sales, and financial ops—leaving them stretched too thin.
As Daydream Labs scaled, lacking professional AR management created worry and uncertainty at the top, threatening their ability to focus on client growth.
The Turning Point: Partnering with LedgerUp
Determined to fix their finance headaches, Daydream Labs enlisted LedgerUp to take full ownership of their AR and related processes. LedgerUp quickly implemented:
Organized financial workflows: Clear systems for invoicing, collections, and reporting
Professional oversight: An expert team dedicated to keeping Daydream Labs’ finances on track
Structured updates: Regular, concise reporting so leadership always knew the status of receivables
Practical guidance: Ongoing support and recommendations that fit Daydream Labs’ fast-paced environment
The Results: Relief, Refocus, and Real Growth
Within weeks, Daydream Labs saw a significant transformation in how they managed—and felt about—their finances:
Peace of Mind
Gone were the days of anxiously wondering if AR was under control. The leadership team finally felt at ease, confident that the financial side was running smoothly.Focus on Core Strengths
Freed from the daily grind of AR tasks, Daydream’s leadership poured their energy back into innovation, client acquisition, and the engineering behind their SEO services.Professional Execution
Replacing ad-hoc methods with disciplined processes improved financial visibility. Receivables became predictable, and everyone gained clarity on cash flow.Resource Alignment
No more forcing team members into roles they disliked. Daydream Labs avoided hiring additional full-time finance staff and saved internal time for strategic projects.
A Word from Daydream Labs
“I was struggling with figuring out the whole AR thing. We tried a few approaches—getting our team to do it, working with and external team—but it was completely messy throughout. I just wanted someone to come in and sort it out, and LedgerUp did exactly that. They give me peace of mind.”
— Thenuka, Daydream Labs
Conclusion & Call to Action
By handing AR responsibilities to LedgerUp, Daydream Labs overcame a critical operational challenge—turning finance from a headache into a seamless, well-managed function. With this new foundation, the leadership team can continue delivering outstanding programmatic SEO results without worrying about cash flow or billing chaos.
Ready to simplify your financial operations?
Get in touch with LedgerUp today for a free consultation on how we can transform your AR challenges into sustainable, streamlined processes—so you can focus on what you do best.